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WebDNS
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Why We Built WebDNS Small On Purpose

2 min read ·
Why We Built WebDNS Small On Purpose

A lot of hosting companies want to get big. They stack up customers, outsource support to the cheapest timezone they can find, and measure success in ticket volume. WebDNS was never set up to play that game.

We made a deliberate decision at the start. Stay small enough that the person replying to your ticket is a person who understands what you need, not a script reading from a playbook. Stay small enough that we can answer the phone during UK working hours. Stay small enough that if something breaks, you hear from a real human within the hour, not a robotic status page update.

Why This Matters To You

You are not a number to us. When you email support, your message lands in an inbox that is read by the same team that runs the servers. No ticket routing. No tier one handoff. No apologetic form reply that says your concern has been escalated.

That means the person fixing your problem is usually the person who built the thing in the first place. It is faster, it is clearer, and it gets things sorted properly the first time.

The Tradeoff We Are Happy With

Being small means we turn some business away. If a prospective customer wants a huge bespoke integration, we usually say no. If someone wants to negotiate our prices down to the floor, we politely decline. We would rather keep our margins honest and our service tight than chase every pound.

That is a choice. We made it on purpose. And every customer who has been with us for more than a year knows exactly what they are paying for.

Growing Without Growing Up

We do add customers. We do hire when we need to. But we grow carefully, and we grow without losing the thing that made the business worth starting. If you run a small business yourself, you probably understand the instinct.

The next time a bigger provider promises you the world and calls themselves enterprise grade, remember what that actually means. It means they have enough layers of process between you and the engineer that your ticket will live forever.

We do not want that. Neither do you.

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