It would be easier for us to resell. Sign a deal with one of the big mailbox platforms, put a WebDNS logo on top, and pass tickets through to someone else when things go wrong. Many providers who call themselves an email hosting company do exactly this. You would never know from the marketing.
We chose the harder path. We run the mail servers ourselves.
What That Means In Practice
When you send an email through us, it moves through infrastructure we installed, configured, and maintain. The spam filter is ours. The delivery rules are ours. The backup strategy is ours. The rate limits are ours. Everything from the moment your mail client talks to the server is in our hands.
So is the responsibility. That is the honest part. If something is wrong with how your mail is routed, the fix is something we can make today, not a support ticket with a platform vendor that is slower than we are.
Why This Matters For You
You get faster fixes when something is off. You get a setup tuned to the kind of customers we actually serve, which is small and mid sized UK businesses, rather than a one size fits all config designed for a global audience. You get our word that no one else has quiet access to your mail, because the servers are ours.
You also avoid the failure mode that has hurt a lot of smaller hosts in the last two years. Their upstream mailbox platform raises prices. The reseller has no choice. The cost gets passed to the customer. Or worse, the upstream platform changes its feature set and the reseller has nothing to say about it.
The Tradeoff
Running our own mail is more work. It means taking responsibility for everything from TLS certificates to IP reputation, from DKIM rotation to spam filter tuning. We do that work because it is the only way to deliver a service that actually reflects our values.
If the alternative is cheaper rebadged hosting from a nameless upstream, we will happily be a bit more expensive and a lot more accountable.
